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Pinglr curates, filters and sorts content into courses. These are delivered through everyday friendly emails.
Pinglr curates, filters and sorts content into courses. These are delivered through everyday friendly emails.
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Digital marketing terms explained

Day 1 | 1 of 4 Gems
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d1 p2
Introduction to SEO and why it's important

Day 1 | 2 of 4 Gems
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d1 p3
SEO for Beginners

Day 1 | 3 of 4 Gems
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d1 p4
What is On-page & Off-Page SEO

Day 1 | 4 of 4 Gems
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d1 p5

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d2p1
​What are backlinks and how do they work?

Day 2 | 1 of 3 Gems
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d2 p2
What is content marketing?

Day 2 | 2 of 3 Gems
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d2 p3
Social media strategy

Day 2 | 3 of 3 Gems
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d2 p4

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d3 p1
How to develop a social media strategy step-by-step

Day 3 | 1 of 2 Gems
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d3 p2
Influencer Campaigns

Day 3 | 2 of 2 Gems
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d3 p3

Day 3 & 4, Task!
You'll need to come up with your content marketing strategy, social media marketing strategy and influencer marketing strategy.
Make these for a busines or project you already own. If you don't own one, just come up with these for any fictional yet feasible business.
Try to be as detailed as possible in your strategy document because this will help you when you decide to execute.
This'll likely take today and tomorrow, so you can submit through the journey home. If you're up for the challenge, finish it and submit right now!
Ps. If you're working on your real business, drop it's socials or website in the doc, we'd love to check it out!
d3 p4

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d5p1
Email Marketing for beginners

Day 5 | 1 of 3 Gems
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d5 p2
Email marketing strategies for beginners

Day 5 | 2 of 3 Gems
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d5 p3
Email marketing automations

Day 5 | 3 of 3 Gems
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d5 p4

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d6 p1

Day 6, Task!
Let's design an email marketing strategy. Answer the following.
- How are you going to implement email marketing into your business (Are you going to use newsletters? Send promotions? What are you going to use email for? and how often? etc.)
-How are you going to collect subscribers? What kind of an email hook?
- Design an automated sequence of emails, add as many as you'd like but be sure to include welcome and exit emails. Also, mention other relevant details like when is it going to be triggered? For whom? etc.
You needn't write down each email but just mention each emails' subject and contents in brief. Like last time, be detailed as this will help you in executing your email marketing strategy
You have the day for this. Submit a document through the button below or if you'd like to submit later, do so from the journey home.
d6 p2

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d7 p1
What is native advertising?

Day 7 | 1 of 3 Gems
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d7 p2
How to do native marketing?

Day 7 | 2 of 3 Gems
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d7 p3
How Facebook ads work

Day 7 | 3 of 3 Gems
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d8 p1
What to expect from Facebook advertising?

Day 8 | 1 of 4 Gems
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d8 p2
What's Google Ads?

Day 8 | 2 of 4 Gems
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d8 p3
Step by Step Google Ads tutorial

Day 8 | 3 of 4 Gems
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d8 p4
Google Ads vs. Facebook Ads

Day 8 | 4 of 4 Gems
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d9 p1
Digital Marketing Analytics

Day 9 | 1 of 2 Gems
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d9 p2
How to find the most important key performance indicators

Day 9 | 2 of 2 Gems
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d9 p3

After the journey
Okay so you've learned what all strategies exist in the world of digital marketing but you can't apply all of them at once, can you? Which one do you start with? There is no right answer. Something we recommend for our experience is to first analyze where your target audience lies and realize what you're good at— then start making content around that. For example:
If you're targeting teens, they'll mainly be on Instagram and Tiktok. If you are great at dancing, you can make videos involving some dance trends. But if you aren't, then you can make videos just speaking to the camera!
Or if you're targeting an older age group (40<) then Facebook would be your best bet. And so on!
d9 p4

Resource list
Look up the following creators on platforms like Youtube, Instagram, etc. To keep learning more about digital marketing!
- Neil Patel
- Brian Dean
- Ben Heath
- Gary Vee
- Ahrefs
- Rand Fishkin
That's it! These people are the one who will be of help in most areas, for specific guidance we truly believe in Youtube.
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