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Digital Marketing

Digital marketing terms explained

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Day 1 | 1 of 4 Gems

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Introduction to SEO and why it's important

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Day 1 | 2 of 4 Gems

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SEO for Beginners

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Day 1 | 3 of 4 Gems

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What is On-page & Off-Page SEO

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Day 1 | 4 of 4 Gems

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What are backlinks and how do they work?

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Day 2 | 1 of 3 Gems

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What is content marketing?

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Day 2 | 2 of 3 Gems

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Social media strategy

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Day 2 | 3 of 3 Gems

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How to develop a social media strategy step-by-step

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Day 3 | 1 of 2 Gems

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Influencer Campaigns

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Day 3 | 2 of 2 Gems

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Day 3 & 4, Task!

You'll need to come up with your content marketing strategy, social media marketing strategy and influencer marketing strategy.

Make these for a busines or project you already own. If you don't own one, just come up with these for any fictional yet feasible business.

Try to be as detailed as possible in your strategy document because this will help you when you decide to execute.

This'll likely take today and tomorrow, so you can submit through the journey home. If you're up for the challenge, finish it and submit right now!

Ps. If you're working on your real business, drop it's socials or website in the doc, we'd love to check it out!

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Email Marketing for beginners

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Day 5 | 1 of 3 Gems

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Email marketing strategies for beginners

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Email marketing automations

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Day 5 | 3 of 3 Gems

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Day 6, Task!

Let's design an email marketing strategy. Answer the following.

- How are you going to implement email marketing into your  business        (Are you going to use newsletters? Send promotions? What are you going to use email for? and how often? etc.)

-How are you going to collect subscribers? What kind of an email hook?

- Design an automated sequence of emails, add as many as you'd like but be sure to include welcome and exit emails. Also, mention other relevant details like when is it going to be triggered? For whom? etc.

You needn't write down each email but just mention each emails' subject and contents in brief. Like last time, be detailed as this will help you in executing your email marketing strategy

You have the day for this. Submit a document through the button below or if you'd like to submit later, do so from the journey home.

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What is native advertising?

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Day 7 | 1 of 3 Gems

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How to do native marketing?

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Day 7 | 2 of 3 Gems

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How Facebook ads work

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Day 7 | 3 of 3 Gems

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