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Digital Marketing

Digital marketing terms explained

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Day 1 | 1 of 4 Gems

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Introduction to SEO and why it's important

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Day 1 | 2 of 4 Gems

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SEO for Beginners

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Day 1 | 3 of 4 Gems

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What is On-page & Off-Page SEO

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Day 1 | 4 of 4 Gems

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What are backlinks and how do they work?

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Day 2 | 1 of 3 Gems

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What is content marketing?

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Social media strategy

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Day 2 | 3 of 3 Gems

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How to develop a social media strategy step-by-step

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Day 3 | 1 of 2 Gems

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Influencer Campaigns

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Day 3 & 4, Task!

You'll need to come up with your content marketing strategy, social media marketing strategy and influencer marketing strategy.

Make these for a busines or project you already own. If you don't own one, just come up with these for any fictional yet feasible business.

Try to be as detailed as possible in your strategy document because this will help you when you decide to execute.

This'll likely take today and tomorrow, so you can submit through the journey home. If you're up for the challenge, finish it and submit right now!

Ps. If you're working on your real business, drop it's socials or website in the doc, we'd love to check it out!

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Email Marketing for beginners

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Day 5 | 1 of 3 Gems

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Email marketing strategies for beginners

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Email marketing automations

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Day 6, Task!

Let's design an email marketing strategy. Answer the following.

- How are you going to implement email marketing into your  business        (Are you going to use newsletters? Send promotions? What are you going to use email for? and how often? etc.)

-How are you going to collect subscribers? What kind of an email hook?

- Design an automated sequence of emails, add as many as you'd like but be sure to include welcome and exit emails. Also, mention other relevant details like when is it going to be triggered? For whom? etc.

You needn't write down each email but just mention each emails' subject and contents in brief. Like last time, be detailed as this will help you in executing your email marketing strategy

You have the day for this. Submit a document through the button below or if you'd like to submit later, do so from the journey home.

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What is native advertising?

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Day 7 | 1 of 3 Gems

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How to do native marketing?

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How Facebook ads work

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What to expect from Facebook advertising?

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Day 8 | 1 of 4 Gems

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What's Google Ads?

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Step by Step Google Ads tutorial

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Day 8 | 3 of 4 Gems

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Google Ads vs. Facebook Ads

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Digital Marketing Analytics

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Day 9 | 1 of 2 Gems

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How to find the most important key performance indicators

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After the journey

Okay so you've learned what all strategies exist in the world of digital marketing but you can't apply all of them at once, can you? Which one do you start with? There is no right answer. Something we recommend for our experience is to first analyze where your target audience lies and realize what you're good at— then start making content around that. For example:


If you're targeting teens, they'll mainly be on Instagram and Tiktok. If you are great at dancing, you can make videos involving some dance trends. But if you aren't, then you can make videos just speaking to the camera!


Or if you're targeting an older age group (40<) then Facebook would be your best bet. And so on!

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Resource list 

Look up the following creators on platforms like Youtube, Instagram, etc. To keep learning more about digital marketing!

- Neil Patel
- Brian Dean
- Ben Heath
- Gary Vee
- Ahrefs
- Rand Fishkin

That's it! These people are the one who will be of help in most areas, for specific guidance we truly believe in Youtube.

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